City Magazine is the complimentary, monthly magazine that Southwest Virginians trust as the most informative source for regional arts, entertainment, events and more. Launched in 1996 by award-winning fashion photographer Karl J. Phillips, from a humble beginning—just 3,000 copies distributed among 100 locations—the publication has since blossomed to become the area’s longest-running and most widely-distributed publication that is locally owned. Today, City serves over 500 locations and boasts a monthly readership of over 60,000 savvy Virginians in Roanoke, Salem, Floyd, Lexington, New River Valley, Botetourt, Rocky Mount, Smith Mountain Lake, Warm/Hot Springs and surrounding areas.
Long a staunch supporter of the arts, City’s informative features cover art, music, theater, as well as dining, shopping, nightlife, spirits, travel and exceptional people within the community. City also offers the region’s most comprehensive calendar of events, spanning art exhibits to fundraisers, winery happenings to workshops to sporting events.
Mirroring its dynamic hometown of Roanoke, Virginia, City Magazine continues to grow and evolve while remaining faithful to Phillip’s original vision. In June 2006, the magazine once again proved its innovative spirit by partnering with Channel 10 WSLS for the television segment, City Magazine’s ‘Round Town. Airing Thursday evenings and Friday mornings each week, the segment reveals City’s “best bet picks” for weekend entertainment, including festivals, concerts, sporting events, fundraisers, shows and more. Hosted by popular News Channel 10 anchor/reporter Juliet Bickford, City Magazine’s ‘Round Town is fast becoming a valuable resource for viewers planning an unforgettable weekend.
With ‘Round Town, City Magazine reaches 284,000 people a month. It’s one of the many ways that City maintains a passionate, interactive relationship with its audience, its advertisers and its community.
Also in 2006, City expanded its team by hiring a powerful line-up of seasoned writers and professionals. To learn more about the City team, see below.
As the Voice of the Valley, City Magazine continues to leave a distinctive mark on the region it serves. In celebrating its tenth anniversary, the City team looks forward to a second decade of growth, success and innovation.